UCSF Giving Webiste
Animation (2024): This animation was created for the UCSF Giving Website to accompany the “Give Now” section. The goal was to highlight the diversity of the UCSF community, and showcase some topics of research/care.
Client: UCSF
Media: Procreate, Adobe After Effects
Website still image
Process Work
Concept Sketches
2 rounds of concept sketches exploring various themes surrounding research, education, care, and support at UCSF.
Concept sketches round 1
Concept sketches round 2
Linear Draft & Animation
The client chose the concept with 4 people surrounding various objects transforming. It was important to showcase diverse individuals, each representing different aspects of the university. The various transforming objects in the center represent different areas of research.
Blue hearts were chosen to match the final giving website button color.
Final Draft
For the final animation, we decided to simplify the character design and remove the background. I chose a cool color palette for the people, and a contrasting warm color palette for the center objects.
The final animation was created using both frame-by-frame animation in Procreate and animation/compositing in Adobe After Effects.
